The BaBylissPRO Red RAPIDO Blow Dryer is a powerful, innovative tool designed to enhance your salon experience. With up to 50% faster drying, this dryer ensures clients leave with salon-quality hair in less time. It operates over 50% quieter, thanks to its removable noise-reducing filter, providing a calm and pleasant environment. Weighing 40% less than other dryers, the Rapido features an advanced internal construction that reduces weight without compromising performance, ensuring ease of use. Built for durability, it offers up to 5,000 hours of full-power use, making it a long-lasting, efficient addition to your styling routine.